Brand Policy

Rule

OptDir content does not name specific brands, products or companies. We use generic categories: “local ERP”, “global consultancy”, “Tier-1 OEM manufacturer”.

Why?

• No commercial relationship, partnership or endorsement with any vendor.
• Respect for the company or person in case studies.
• Editorial independence.

Exception

In bibliographic citation fields (source.title, source.authors, source.url) original brand names are preserved verbatim — citation integrity.

Brand removal request

Found a reference and want it removed? Email [email protected] with the page URL and the reference. We review and remove before launch.